THE REDISCOVERY OF SINGLE MALTS
In the post war period, Glenfiddich began exporting its whisky as a
single malt, first to England and then in the late 1960`s and 70`s
to the rest of the world. What seemed like a lone gamble became a
inspiration to others. Blended scotch is still dominant in volume, but
single malts
like Glenfiddich, Glenlivet, Glenmorangie, the Macallan, Laphroaig, and
others have established themselves internationally.
THE SINGLE MALT PHENOMENON
The reason for "The Single Malt Phenomenon" is that the single malt
whiskies exhibit the widest range of colors, flavors, bouquets,
tastes, and nuances of any spirit in the world. Not only does each
single malt have it's own unique qualities, each of the single malt
producing
regions produce whiskies with certain characteristics associated with
that region. The taste possibilities are endless.
THE BIRTH OF THE BLENDS
The Scots, with their mountainous country and long coastline, are a
maritime nation of explorers, traders and engineers. Their
pioneering travels have made blended Scotches, produced from both malt
and "grain" whiskies the most international of spirits.
Although some
of the sites are surely earlier, the oldest of today's distilleries
date from the 1700's. Many date from illegal stills, and others from
farms. In the
1700's and 1800's the production was small and irregular, and the
notion of "brands" or trademarks was unknown in any industry. Whiskey
was sold by
the cask to country grocers and wine merchants. Johnnie Walker was such
a shop keeper; George Ballintine was another; the Chivas brothers were
partners in a shop. These merchants dealt with lack of consistency or
volume by creating their own house vattings, and these became brands.
John
Dewar, who went into business in 1806, was the first person to sell
branded whisky in bottles.